I think it's this bit you're not following:
"The template is to allow members to easily see what is for sale:
For sale:
Item Condition:
Price and price conditions:
Extra Info:
Pictures:
Contact Details:
Location:
Delivery & Conditions of Delivery:
Please cut/copy the Template shown above, and paste and complete it (i.e., fill in the blanks) in your own post."
Jay