Your right the fuel pump isn't controlled. It is fed direct 12v from the fuel relay. As soon as the ignition is switched, this bridges the relay and provides what is supposed to be 12v to the pump. The only thing the ecu controls is the injectors (aftermarket ecu's vary).
If you look at aftermarket fuel pumps, such as Aeromotive, you will be able to find graphs of fuel pump flow against fuel pressure and fuel pump flow against voltage